A recent study ON SOCIAL MEDIA

   

 

A recent study by Chadwick Martin Bailey showed that 60% of people who are Facebook fans of companies or brands and 79% of people who are Twitter followers are more likely to recommend those brands and companies since becoming fans or followers, and 51% of Facebook fans and 67% of Twitter followers are more likely to buy products/services from the brands and companies they follow or are fans of.

And, on the flipside, NOT having a social media presence can have an equally impactful negative effect. This same study found that the peoples' opinions of brands and companies that had no Facebook, Twitter, and other digital social presence was overwhelminigly negative - with respondents feeling that these companies were "out of touch" and "didn't care" about consumers, and they "doubted the relevance" of these brands and businesses.

At Online Advantage, we can handle your social media presence every step of the way, from establishing your accounts, building your following, and maintaining that all-important ongoing relationship with your customer base.

Search Engine Optimization

When people do a Google search, they are already in "information seeking mode" or "buying mode." In other words, they are ready to take action regarding whatever they are searching for. In either instance, their minds are already several steps ahead in the purchasing cycle than they are when they are in "socializing mode" - which they are when they are on social networks. This is why developing a robust Social Media profile is good for building your brand and Search Engine Optimization is advantageous for gaining clients directly.

At Online Advantage, the strategy we employ is to always be working on ranking for a combination of easy, medium, and difficult competition keywords. In this way, you are capturing some traffic immediately via the easier keywords, but also putting effort into the long-term bigger rewards of high traffic, high competition keywords.

2wks Ahead of Schedule for facebook Page

Consumers are not listening

The days when marketing and advertising consisted of unilateral broadcasting of an advertising message on the part of the company or brand and receiving on the part of the consumers have disappeared with the dust of the one-way messaging system. The advent of social media has put an end to traditional methods of advertising that no longer work in our dynamic social media environment. Marketing has changed drastically since the days of the flashing banner advertisements and pop-ups and other intrusive marketing methods. In the past, fewer ads reached and were viewed by more people with undivided attention than the ads today which bombard the consumer with messages. They reach fewer people who are paying lesser attention. Statistics show that the recall value of an advertisement viewed on television during evening primetime hours for an adult male viewer has dropped to 10% from the nation average of 1965, which was 35% Reasons for this phenomenon include product proliferation, media proliferation, access proliferation and the digitalization of media. Users today are spoiled for choice. There are millions of products to choose from, fragmented media to listen to and a multitude of devices from which information can be gained instantly and easily. All of which lead us to draw certain conclusions: Consumers are not listening to the messages we want them to listen to Consumers are choosing to ignore interruptive advertising They are creating and publishing their own valuations of products via social media Consumers are getting organized and leaving advertisers behind They are selecting the messages they want to hear and discarding the messages that do not appeal to them These five conclusions I have mentioned are merely the tip of the iceberg. They indicate the revolution that has been brought about by social media. Consumers have become creators of content and they are changing the way they react to advertisements. Advertisers and brands must realize that one-way messaging no longer works in today's scenario. Messages must be interactive and inclusive. As consumers, we don't want to hear what you have to say - we want to talk about how your brand will fit into our environment, how it will adapt to our created actions, and respond to our concerns. Advertising can no longer be static; it needs to become dynamic. Like the consumers it targets!

Wanna Block Calls From Your Google V..

Global Spam Filtering makes it possible to automatically redirect calls, texts, and voicemails from any of the numbers in the Google database that have been identified as spam directly into your spam folder. To enable this feature simply:

1. Click the wrench icon and select Voice Settings.
2. Click the Call tab.
3. Check the box next to Global Spam Filtering.

If a number ends up incorrectly marked as spam, you can easily unblock it by selecting the message and clicking the Not Spam button in your spam folder.

Spam from Individual Callers

If you get unwanted calls, you can choose to send the caller directly to voicemail, treat all calls from a particular number as spam, or block the caller. Follow these steps:

1. Go to your Contacts list in Google Voice.
2. Select the checkbox next to your contact's name.
3. Click Edit Google Voice Settings and select the second radio button under the 'When this contact calls you:' section, next to the drop-down menu.
4. Choose one of these options from the drop-down menu:
   
   • Send to Voicemail: None of your phones will ring, but the caller will be prompted to leave you a voicemail message.
   • Treat as Spam: The caller will hear ringing and then be prompted to leave you a voicemail message. None of your phones will ring. The voicemail will be automatically marked in your inbox as Spam, and you won't receive a notification for the voicemail.
   • Block Caller: The caller will hear a 'Number not in service' message when calling your Google number. None of your phones will ring. The call will be marked as 'Blocked' under 'History' and 'Missed.'

If you've marked a call or voicemail as spam on the Google Voice website, any future calls from the caller will be sent to your voicemail, and your phones won't ring. The voicemail will be automatically placed in the Spam folder. Just find the call or voicemail from the caller, select the checkbox next to the call or voicemail, and click the Report Spam button. 

You can also mark a caller as spam when listening to your voicemails; just press 8 at any time during the message.